Exhibitions are fantastic platforms for companies to showcase their innovative products and engage with global audiences; however if you don’t proactively market yourself in the run up to the exhibition you could run the risk of attracting the wrong kind of people to your stand.
To avoid this and help maximise your investment, Medilink runs an international PR scheme designed to enhance your visibility and also drive more traffic to your stand. Ultimately its aim is to help you have a more successful show and ensure that people know ‘who you are’ and ‘where to find you’ in advance of the exhibition.
This well established scheme has proved year after year to be an invaluable resource for companies, helping them to attract buyers and distributors from across the globe.
It uses a variety of traditional and social PR techniques to help get your message out to the global healthcare market place.
Printed and Online media
As fully trained journalists, we understand how to write successful press releases and more importantly how to get your press release published. As part of the scheme we draft your press release and send it out to our extensive database of online and printed healthcare trade journals in the UK and around the world.
We will also work with the exhibitions press officer to encourage them to include you in the daily show papers and other show outlets such as the website, social media streams and the show magazines.
All of our online releases are written with search engine optimisation (SEO) in mind ensuring the maximum exposure and highest rankings for your article on search engines. Companies have the choice to have releases translated into different European languages (this is an additional charge).
Online Press Office
Your press release and product images will also be featured in our online press office; a useful portal for any international journalist attending the show. The resource, which will be located on the Medilink website, allows journalists to find out more about your company, access a wealth of multi-media content (images, videos etc) and arrange meetings with you during the exhibition.